FirstLook Services

KRE Property Virtual Tours

Client: KRE
Location: Various (New Jersey & Surrounding Region)


Project Overview:

KRE, a major developer and manager of luxury multifamily properties, engaged our team to create a growing library of virtual tours across its residential portfolio. With over 200+ distinct unit types across multiple buildings, our work focuses on capturing high-quality Matterport scans for each layout as units become available — a process requiring careful coordination and swift execution between tenant turnovers. The resulting virtual tours are polished and edited for branding consistency, then integrated into each property’s leasing toolkit to enhance marketing and accelerate lease-ups.

Services Provided:

  • Ongoing Matterport scanning of vacated unit types across all properties
  • Backend editing and tour customization for consistent branding
  • Organization of tours by building and unit layout
  • Coordination with on-site property teams for timing and access
  • Delivery of ready-to-use virtual tours for online listings and property websites

Impact & Value:

  • Enabled consistent, high-quality marketing across hundreds of units
  • Reduced leasing friction by letting prospects tour units remotely
  • Improved operational efficiency by streamlining vacant unit capture
  • Created a scalable, reusable virtual asset library for long-term use

Technology Utilized:

  • Equipment: Matterport Pro2, Matterport Pro3
  • Processing Software: Matterport Cloud
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