FirstLook Services

Borden Avenue

Client: March Associates
Location: Brooklyn, New York


Project Overview:

This project involved full-scale construction documentation of a distinctive multi-purpose facility rising in the heart of Brooklyn. From groundbreaking to near completion, our team captured consistent photo and video content both inside and out. The development’s location — a dense, high-traffic section of the city — introduced unique logistical challenges that required thoughtful planning, precise timing, and close coordination with on-site crews.


Beyond drone flights, our team climbed multiple levels of exposed steel structure to document interior progress from critical vantage points. The building’s future use as a film production studio and industrial hub made this media especially valuable for marketing, stakeholder reporting, and long-term archival purposes.

Services Provided:

  • Aerial drone photography and videography of exterior construction
  • On-foot interior media capture across all structural levels
  • Time-lapse and milestone tracking
  • Comprehensive photo/video archive for documentation and promotion

Impact & Value:

  • Delivered a full visual timeline from both aerial and interior vantage points
  • Supported construction oversight and stakeholder engagement with detailed progress media
  • Overcame urban and structural challenges to ensure thorough documentation
  • Created high-quality marketing assets for a unique development in a competitive market

Technology Utilized:

  • Equipment: DJI Air3, Canon 80D
  • Editing Software: Adobe Creative Suite
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